Research & Analysis
User Analysis, Competitor Research, Project Requirements
ONLINE RESEARCH & ANALYSIS
Almost all traditional marketing experts will agree that excellent market research is the cornerstone to establishing a winning business strategy. The same rule applies to any online initiative whether it be remarketing an existing business or building a start-up. It is however surprising to see how many online businesses have failed to truly undertake a thorough market research exercise for their business in the digital space.
A professional online research service will help you understand your online customers, competitors, and identify any gaps in the market. Online research and analysis can cover the following key outcomes;
- - Understanding your customers online behaviour
- - Identifying untapped online trends and potential
- - Understanding known competitors' online activities and positioning
- - Identifying unknown competitors (competitors in the real world are very often different in the online space).
- - Establishing a company benchmark for your current online positioning
- - Identifying potential gaps and areas for improvement
It cannot be stated enough the importance of taking the time to speak to a professional about getting the right research done before you embark on your next online venture.
Web Projects, Ecommerce, AdSense, Monetisation Initiatives, Online marketing
Whether it is a new website, initiative, entry into social media or simply making changes to an existing company online presence, having a well planned and targeted digital strategy provides your team with a blueprint which not only gives direction but also sets a clear view of the common goal for all team members. Great strategies further provide a true baseline for ongoing performance monitoring.
A professional strategist, armed with great research, can provide the following strategy services;
- - Clear high level view of your online vision, objectives and direction.
- - Strategy delivery project plan.
- - Fundamental task breakdown also detailing the necessary policies and procedures in order to deliver the strategy vision.
- - Technical recommendations applicable to the strategy covering recommended platforms (web or social), vendors, design and integration.
- - Design considerations and recommendations which may include user interface and information architecture guidelines, search engine optimisation recommendations as well as performance monitoring tools.
Web Design & Development
Project Management, Static Websites, Content Management Systems, Ecommerce, Blogs
WEB DESIGN & DEVELOPMENT
There are so many ways to get a website built nowadays, yet the majority of websites fail to achieve their objective. Unfortunately, this is often due to cookie cut sites, individual developers or inexperienced companies taking on development tasks without a clear plan that is well aligned with both your short and long term objectives.
Great web projects succeed when there is enough experience in a team to understand and deliver on not only the technical requirements but to also have enough foresight to include all other key components that make a website great. This includes but is not limited to the right platform, great design, seamless information architecture, well optimised pages that search engines will love, perfect call to action placements and all the analytics for ongoing performance tracking.
Search Engine Marketing
SEO (Search Engine Optimisation), SEM (Search Engine Marketing - Google Adwords), Research, Strategy & Training
SEARCH ENGINE MARKETING
SEO (Search Engine Optimisation)
Website owners have in recent years become familiar with the importance of seeing their website show up in search engines such as Google, yet many are being caught out by inexperienced SEO companies or individuals trying to make a quick buck with empty promises or, even worse, cheap and nasty tricks that end up with the website being penalised by Google.
An effective SEO strategy and consultant will be able to identify problem areas with your website, tell you exactly how your competitors are performing and provide you with a short and long term view for improving your search rankings along with the activities required to achieve this.
The best search engine optimisation plans include an initial set up where critical changes are made to the website and then dedicated ongoing monitoring, optimisation and reporting.
SEM (Search Engine Marketing)
This is essentially paid advertising on search engines or their search network partners with the primary leader in the space currently being Google (Google Adwords). Good SEM marketers are not only able to set up a great campaign for you, but they will also understand how to get your adverts well positioned at the lowest bidding price. Again, expertise in this area is going to be critical in ensuring you get a good return on your investment and don’t see your budget going to waste.
Facebook, Twitter, Instagram, Strategy, Set-Up, Maintenance, Training
Social media has rapidly become a key component to any marketing strategy. The enormous value of being able to share content with thousands of followers has been successfully embraced by many businesses, yet many continue to grabble with either the challenge of harnessing followers or keeping existing followers engaged.
Too many businesses build a page and think it will take care of itself. It cannot be stated enough the importance of having a social media strategy before you begin, coupled with a plan for the day to day management of those social media accounts. Mismanagement or neglect of social media can be more damaging to a business than having no presence at all.
Make sure your presence in the social realm is well planned, positive and engaging by consulting with a professional to ensure you have all the right elements in place and are targeting the right platforms.
Maintenance & Performance
On-going maintenance, performance monitoring
MAINTENANCE & PERFORMANCE
Majority of customers turn to the web first to seek more information or services from companies, but are all too often put off or confused by outdated information or poor functioning websites. Far too many websites receive minimal upkeep and are completely lacking in any performance monitoring.
Understanding the performance of your website in attracting and keeping customers is critical. Needless to say a stagnant, out of date website that is difficult to use is going to frustrate customers and possibly result in loss of business.
Any business that has a web presence, either needs to ensure they have the skills in-house to update and measure the performance of their website, or they need to outsource this critical task to a professional.